When we run a referral campaign, residents come through our site and let friends know how much they enjoy living at their respective communities. For a while now we have let clients see the comments sent from residents to their friends (anonymously of course, to preserve resident privacy), but we haven't given clients a good way to share those comments with others.
Frankly, we didn't know that clients would want to share those comments publicly. Fortunately, at RentMineOnline we devote a great deal of time to customer care. That includes helping clients understand our referral campaign process, following up to explain campaign results, and gathering feedback on how we can better leverage our technology. Referral technology is our main selling point, but a personal touch is our secret sauce.
And we're fortunate to get feedback from smart people. Apartment Marketing professionals are some of the most savvy users of new technology and social media. Mike Whaling (check out his turnsocial toolbar) and Eric Brown (read his blog for some innovative marketing ideas) are just two examples among many.
We were turned onto the idea of publishing resident comments by none other than the Apartment Nerd , Mark Juleen. He asked if he could have an RSS feed of comments left by residents, and we instantly knew he was on to something. Pretty soon we had other customers asking if they could use the (non-existent) feature, so we worked hard to make it a reality as quickly as possible.
Here's how it works:
- Run a referral campaign with us.
- Select resident comments that you want to display on your website or blog.
- Grab a link to to your community RSS feed
- Publish the comments using a RSS feed widget
So run a campaign, get your widget, and show off those resident comments!